Buzz marketing is a method of promoting your brand, products or services by maximising the power of word-of-mouth. In other words, it is a tool that instigates a large-scale conversation about your brand. Whilst this sounds great on paper, making it a reality takes creative thinking combined with excellent PR, and backed by a detailed strategy.
With a little know-how, you can create and roll out a buzz marketing campaign that will be beneficial to your sales figures. Here’s how…
What is Buzz Marketing?
It is a marketing term used to describe a campaign that gets people talking. It is an activity that is based on a product and usually an event too. Buzz marketing is carried out online, on-the-streets or a combination of both.
We helped a well-known brand to be the talked about product at an event. Our professional promotional staff approached people, gave out samples and encouraged them to share photos of themselves and the product at the event online using a hashtag. The results were phenomenal.
What are the Benefits of Buzz Marketing?
•Cost-effective – as a marketing solution, it is possibly one of the most cost-effective with a high return on investment. With a strategy in place, you can better inform Envisage PR of what you need our staff to do, who you are targeting and the goals of the campaign. And all this costs far less than you think.
•Fun marketing with the potential to go viral – customers saturated with marketing messages and so when something different comes along, it connects more people to your product.
•Small or big campaigns – buzz marketing is also ideal for testing a campaign on smaller groups to see what works and what needs improvement. Some marketing promotions rely on reaching a large audience to be successful but with the versatility of buzz marketing, it can be as big or as small as you want or need it to be.
•Links offline and online marketing – offline and online marketing are powerful forces for your business, but they become even more powerful when combined. Buzz marketing is the tool that links offline marketing – word-of-mouth, the human face of your brand etc. – to your online presence.
•See the results instantly – not every marketing campaign will deliver results but when it does, you want to see the effects quickly. Buzz marketing can be an instant hit (or flop, more so if there is not a robust strategy behind it) because people will connect via social media channels. Even better, the ripple effect of this marketing means that it could come crashing in and remain active for your brand for some time.
What Buzz Marketing is Not…
It is not a one-size-fits-all, mass marketing tool that will get results. It takes effort and planning. It takes creative thinking too.
Combining your marketing strategy with our professional, experienced promotional team at Envisage PR means one thing: SUCCESS. Talk to the Envisage PR team today about buzz marketing and the role we can play.