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Looking for new brand launch ideas?

Looking for new brand launch ideas?
Looking for new brand launch ideas? There are lots of ideas thrown around during creative meetings. Sometimes you need a little external inspiration, a fresh look if you will. So we have put together a couple of ideas that might help inject some spark into those creative juices. Maybe you can turn some of these suggestions into a fresh new… read more →

Living With Covid-19 and the Impact on the Events Industry – How Do We Adapt?

Living With Covid-19 and the Impact on the Events Industry – How Do We Adapt?
Living With Covid-19 and the Impact on the Events Industry - How Do We Adapt? We are currently living in lockdown and through unprecedented times brought about by the Coronavirus pandemic. As this spread rapidly accelerated from March, the events industry experienced the unprecedented cancellation of ALL exhibitions and events scheduled up June.  One by one like a ripple effect,… read more →

Do you think Coronavirus will change marketing for the future?

Do you think Coronavirus will change marketing for the future?
Do you think Coronavirus will change marketing for the future? Marketing experts are stating that Covid19 will change the marketing industry as we know it. But we believe that once the economy is on the mend, then marketing will bounce back, likely stronger than before. For example, during the Spanish flu the estimated death toll was close to 700,000 in… read more →

What Makes a Great PR Stunt?

What Makes a Great PR Stunt?
What Makes a Great PR Stunt?What Makes a Great PR Stunt? If you are looking to hire promo staff, extras and performers for PR stunts, you have a vision that your stunt will draw the attention it deserves. But what makes for a fantastic PR stunt? A PR stunt should be engaging and entertaining The whole idea behind a PR… read more →

Using Mascots and Costume Performers for PR Stunts

Using Mascots and Costume Performers for PR Stunts
Using Mascots and Costume Performers for PR Stunts To push brand awareness, a business needs to continually improve and innovate on their marketing campaigns. It is for this reason they often turn to PR agencies and is also the reason why we work with PR agencies and brands on their big campaigns. It is also the reason why mascots and… read more →

5 PR Trends Tipped for Success in 2020

5 PR Trends Tipped for Success in 2020
5 PR Trends Tipped for Success in 2020 With the remaining weeks of the year upon us, we take a look forward to 2020 to see what trends are tipped for success in the PR world. Like other industries, it is important to learn from the past year and to understand what clients value as part of their marketing and… read more →

Marketing Ideas for Small Businesses

Marketing Ideas for Small Businesses
Marketing Ideas for Small Businesses As a small business, you’ll be wanting to grab as much attention as possible but standing out from the crowd is tough to do. We’ve come up with great ideas that any small business can use to push their marketing strategy onward and upward! 5 essential steps! 1. Create your brand identity – creating a… read more →

What is Digital Marketing?

What is Digital Marketing?
What is Digital Marketing? It’s one of those used on a frequent and regular basis but are you confident that when you talk of digital marketing, you know what you are referring to? Digital marketing: a definition Digital marketing is an umbrella term used to describe all marketing efforts that take place online. As a business, you may use many… read more →

The Best PR Stunts in 2019 (so far!)

The Best PR Stunts in 2019 (so far!)
The Best PR Stunts in 2019 (so far!) PR stunts that grab the public’s attention can catapult a brand from standing to stratospheric overnight. But what stunts have made 2019 a great year so far? Aviation Gin and the ‘coolness’ of Ryan Reynolds If you don’t follow Ryan Reynolds on social media you are missing a treat. Dry wit and… read more →

10 of the Best Marketing Experiences for PR Agencies to Explore in 2019

10 of the Best Marketing Experiences for PR Agencies to Explore in 2019
10 of the Best Marketing Experiences for PR Agencies to Explore in 2019 Marketing is changing. Consumers want a buying experience and it seems that the vast majority of marketing experts agree. The time has come to ditch ‘anonymous’ marketing replacing it with consumer-led marketing activities that are memorable. #1 Product marketing Whether you are launching a new product or… read more →
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