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10 Reasons to Hire PR Staff

10 Reasons to Hire PR Staff
10 Reasons for PR Companies to Hire Promotional Staff With so much information bombarding the customer, getting your message to stand out from all this noise can be impossible. And for this very reason, you need to take a closer look at why hiring promotional staff is an effective tool for getting your message heard and by the right people.… read more →

Corporate Event Planning: the Definitive Guide

Corporate Event Planning: the Definitive Guide
Corporate Event Planning: the Definitive Guide Every business will, at some point, hold corporate events. Whether that is sending a team to trade shows and conferences or hosting your own event, success relies heavily on the event team. You may believe in the ‘we can this on our own’ approach, choosing members from your own staff team to host these… read more →

6 Event Jobs You Should Outsource

6 Event Jobs You Should Outsource
6 Event Jobs You Should Outsource Outsourcing is the cost-effective way of hiring a temporary member of staff to complete to a certain job or task. It means that any company, no matter how big or small, can take advantage of a skill set that they otherwise would not be able to afford. And this is certainly true when it… read more →

Marketing – The Art & Skill of Reading Customer Minds

Marketing – The Art & Skill of Reading Customer Minds
Marketing – The Art & Skill of Reading Customer Minds Every business wants to offer their products and services in a way that instantly appeals to customers. Sometimes, the simplest of solutions can be the keys to success. Marketing is a tricky business. You have a product, you have an idea of who would want it and who you are… read more →

Being Proud of Pride

Being Proud of Pride
Being Proud of Pride June is pride month, an annual celebration across the globe that highlights the beauty and happiness of everyone being able to live their life as they want and love who they want. For members of the Lesbian, Gay, Bisexual, Transgender and those questioning their sexual identity (the addition of Q = ‘queer’) or LGBTQ, this hasn’t… read more →

What is Guerrilla Marketing?

What is Guerrilla Marketing?
What is Guerrilla Marketing? Guerrilla marketing is becoming more and more popular as businesses use this as a strategy to get brands, products and services out there quickly and relatively little cost. One high energy campaign can set social media alight especially if the activity is imaginative and attention grabbing. Guerrilla marketing is quick high impact marketing activity done in… read more →

What is going on in the PR World this month?

What is going on in the PR World this month?
What is going on in the PR World this month? Delete or not delete? That is the question After the massive Facebook scandal last week, many people are questioning whether they want to stay on the social media site or to leave it forever. Do you want to stay on the site? Is it worth it? The data privacy scandal… read more →

What are the Benefits of Buzz Marketing?

What are the Benefits of Buzz Marketing?
Maximise Reach with Buzz Marketing Buzz marketing is a method of promoting your brand, products or services by maximising the power of word-of-mouth. In other words, it is a tool that instigates a large-scale conversation about your brand. Whilst this sounds great on paper, making it a reality takes creative thinking combined with excellent PR, and backed by a detailed… read more →

Why should you attend an Exhibition or Trade Fair?

Why should you attend an Exhibition or Trade Fair?
Why should you attend an Exhibition or Trade Fair? The most powerful event to attend in the marketing medium is Trade Fairs because they naturally bring intentional buyers and sellers into one place at the same time. Nothing can beat the benefits of trade fairs because they do not just gather all the noteworthy players from the industry but also… read more →

What is a PR Agency and how to find a good one?

What is a PR Agency and how to find a good one?
What is a PR Agency and how to find a good one? PR agencies foster companies or individuals via editorial coverage. Their goal is to advocate clients and make them seem as successful, truthful, predominant, exciting or as relevant as possible. A lot of times when people think about public relations, the first thing that comes to mind is Publicist,… read more →
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