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What Makes a Great PR Stunt?

What Makes a Great PR Stunt?
What Makes a Great PR Stunt?What Makes a Great PR Stunt? If you are looking to hire promo staff, extras and performers for PR stunts, you have a vision that your stunt will draw the attention it deserves. But what makes for a fantastic PR stunt? A PR stunt should be engaging and entertaining The whole idea behind a PR… read more →

Using Mascots and Costume Performers for PR Stunts

Using Mascots and Costume Performers for PR Stunts
Using Mascots and Costume Performers for PR Stunts To push brand awareness, a business needs to continually improve and innovate on their marketing campaigns. It is for this reason they often turn to PR agencies and is also the reason why we work with PR agencies and brands on their big campaigns. It is also the reason why mascots and… read more →

5 PR Trends Tipped for Success in 2020

5 PR Trends Tipped for Success in 2020
5 PR Trends Tipped for Success in 2020 With the remaining weeks of the year upon us, we take a look forward to 2020 to see what trends are tipped for success in the PR world. Like other industries, it is important to learn from the past year and to understand what clients value as part of their marketing and… read more →

Marketing Ideas for Small Businesses

Marketing Ideas for Small Businesses
Marketing Ideas for Small Businesses As a small business, you’ll be wanting to grab as much attention as possible but standing out from the crowd is tough to do. We’ve come up with great ideas that any small business can use to push their marketing strategy onward and upward! 5 essential steps! 1. Create your brand identity – creating a… read more →

What is Digital Marketing?

What is Digital Marketing?
What is Digital Marketing? It’s one of those used on a frequent and regular basis but are you confident that when you talk of digital marketing, you know what you are referring to? Digital marketing: a definition Digital marketing is an umbrella term used to describe all marketing efforts that take place online. As a business, you may use many… read more →

The Best PR Stunts in 2019 (so far!)

The Best PR Stunts in 2019 (so far!)
The Best PR Stunts in 2019 (so far!) PR stunts that grab the public’s attention can catapult a brand from standing to stratospheric overnight. But what stunts have made 2019 a great year so far? Aviation Gin and the ‘coolness’ of Ryan Reynolds If you don’t follow Ryan Reynolds on social media you are missing a treat. Dry wit and… read more →

10 of the Best Marketing Experiences for PR Agencies to Explore in 2019

10 of the Best Marketing Experiences for PR Agencies to Explore in 2019
10 of the Best Marketing Experiences for PR Agencies to Explore in 2019 Marketing is changing. Consumers want a buying experience and it seems that the vast majority of marketing experts agree. The time has come to ditch ‘anonymous’ marketing replacing it with consumer-led marketing activities that are memorable. #1 Product marketing Whether you are launching a new product or… read more →

What are the Best Marketing Techniques for PR in 2019?

What are the Best Marketing Techniques for PR in 2019?
What are the Best Marketing Techniques for PR in 2019? Living and working in the digital age, it’s tempting to assume that all marketing in 2019 will be digitally based. But as we see, PR firms still have a range of marketing techniques to facilitate their brands connecting with and growing their customer base. #1 Interactive buying experiences Customers are… read more →

5 Tips on How to Harness the Power of Customer Reviews

5 Tips on How to Harness the Power of Customer Reviews
5 Tips on How to Harness the Power of Customer Reviews Many different factors come into play when a customer decides to make a purchase or not. Aside from price, trust is a significant factor, along with being confident they have a great quality product or service. At one time, word of mouth used to be a very powerful tool… read more →

Reaching Out to a Potential New Client

Reaching Out to a Potential New Client
Reaching Out to a Potential New Client There are those who advocate ringing a potential new client and others that say an email works best. Whichever route you choose, reaching out to a potential client for the first time is a daunting prospect. Get it wrong and any promise of a successful collaboration abruptly disappear. So how do you reach… read more →
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