Marketing News

What is Digital Marketing?

What is Digital Marketing?
What is Digital Marketing? It’s one of those used on a frequent and regular basis but are you confident that when you talk of digital marketing, you know what you are referring to? Digital marketing: a definition Digital marketing is an umbrella term used to describe all marketing efforts that take place online. As a business, you may use many… read more →

What are the Best Marketing Techniques for PR in 2019?

What are the Best Marketing Techniques for PR in 2019?
What are the Best Marketing Techniques for PR in 2019? Living and working in the digital age, it’s tempting to assume that all marketing in 2019 will be digitally based. But as we see, PR firms still have a range of marketing techniques to facilitate their brands connecting with and growing their customer base. #1 Interactive buying experiences Customers are… read more →

5 Tips on How to Harness the Power of Customer Reviews

5 Tips on How to Harness the Power of Customer Reviews
5 Tips on How to Harness the Power of Customer Reviews Many different factors come into play when a customer decides to make a purchase or not. Aside from price, trust is a significant factor, along with being confident they have a great quality product or service. At one time, word of mouth used to be a very powerful tool… read more →

Reaching Out to a Potential New Client

Reaching Out to a Potential New Client
Reaching Out to a Potential New Client There are those who advocate ringing a potential new client and others that say an email works best. Whichever route you choose, reaching out to a potential client for the first time is a daunting prospect. Get it wrong and any promise of a successful collaboration abruptly disappear. So how do you reach… read more →

The 4 Trends Driving Experiential Marketing

The 4 Trends Driving Experiential Marketing
The 4 Trends Driving Experiential Marketing With the news that spending on experiential marketing rose for the 19th quarter in a row, brands are clearly realising the potential of this exciting marketing strand. But what is driving this trend? #1 EVERYONE’S doing it Whether you are the biggest search engine in the world or a retailer with a small but… read more →

How to Make Experiential Marketing a Public Relation Dream

How to Make Experiential Marketing a Public Relation Dream
How to Make Experiential Marketing a Public Relation Dream Pushing boundaries and delivering results, promises you have made your clients. You know how to deliver on these because you have the skills and ability to do so. Now you just need the right marketing vehicle. Experiential marketing is that vehicle. Essentially bringing all marketing efforts to life, lifting it from… read more →

10 Reasons to Hire PR Staff

10 Reasons to Hire PR Staff
10 Reasons for PR Companies to Hire Promotional Staff With so much information bombarding the customer, getting your message to stand out from all this noise can be impossible. And for this very reason, you need to take a closer look at why hiring promotional staff is an effective tool for getting your message heard and by the right people.… read more →

Corporate Event Planning: the Definitive Guide

Corporate Event Planning: the Definitive Guide
Corporate Event Planning: the Definitive Guide Every business will, at some point, hold corporate events. Whether that is sending a team to trade shows and conferences or hosting your own event, success relies heavily on the event team. You may believe in the ‘we can this on our own’ approach, choosing members from your own staff team to host these… read more →

6 Event Jobs You Should Outsource

6 Event Jobs You Should Outsource
6 Event Jobs You Should Outsource Outsourcing is the cost-effective way of hiring a temporary member of staff to complete to a certain job or task. It means that any company, no matter how big or small, can take advantage of a skill set that they otherwise would not be able to afford. And this is certainly true when it… read more →

Marketing – The Art & Skill of Reading Customer Minds

Marketing – The Art & Skill of Reading Customer Minds
Marketing – The Art & Skill of Reading Customer Minds Every business wants to offer their products and services in a way that instantly appeals to customers. Sometimes, the simplest of solutions can be the keys to success. Marketing is a tricky business. You have a product, you have an idea of who would want it and who you are… read more →
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