Doddle had a new store opening in Glasgow in the train station and they wanted to create a fuss around the store during peak commuter time, which meant a 6am start for our promotional staff.
We organised four promotional people to dress up as Lara Croft, a Zombie, Darth Vader and The Joker. We purchased the costumes and send these to the store so the staff could get ready before peak footfall.
The promotional staff gave flyers and promotional items to morning commuters and created a buzz around the new store.
There was also a lot of social media activity with commuters taking selfies and posting.